Cole Strain is the vice president of measurement products at Samba TV, a WrapPRO partner. For more from Samba TV, visit its website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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‘Leave the World Behind’ Holds Off ‘Barbie’ and ‘Reacher’ to Win Streaming Top 10 | Charts
“Reacher” is over-indexing with Baby Boomers, while “Barbie” is a hit in high-income households
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TV
Available to WrapPRO members
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Obama-Produced Netflix Thriller Leads Streaming Top 10 | Charts
“Leave the World Behind,” “The Super Mario Brothers Movie” and “Family Switch” sweep Top 3 spots for Netflix
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WrapPRO
Available to WrapPRO members
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Eddie Murphy’s New Christmas Movie Leads Streaming Top 10 | Charts
“Candy Cane Lane” took the #1 spot — one of just two slots that didn’t go to Netflix this week
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WrapPRO
Available to WrapPRO members
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Macy’s Thanksgiving Day Parade Lands NBC No. 1 Telecast During Holiday Week | Charts
Netflix’s Adam Sandler-led animated film “Leo” took the top streaming spot
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News
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Audiences Ready to Stream Holiday Content as ‘Best. Christmas. Ever!’ Opens Strong on Netflix | Charts
Netflix’s latest holiday film garnered a 64% increase in viewership over last year’s “Christmas with You”
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WrapPRO
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David Fincher Thriller ‘The Killer’ Is Over-Indexing With Black and Hispanic Households | Charts
Starring Michael Fassbender as the title assassin, the Netflix film cinched the top spot on this week’s streaming list
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WrapPRO
Available to WrapPRO members
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Netflix Swings ‘Across the Spider-Verse’ to Dominate Streaming Top 10 | Charts
The latest “Spider-Man” movie headlines a list in which Netflix nabbed eight of the Top 10 spots
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WrapPRO
Available to WrapPRO members
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‘No Hard Feelings’ Leads the Pack as Netflix Dominates Streaming Top 10 | Charts
The Jennifer Lawrence comedy, which hit theaters this summer, has seen renewed popularity thanks to its streaming release
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Movies
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Netflix’s ‘Old Dads’ Is a Hit With Older Millennials | Charts
The Bill Burr comedy tops this week’s streaming chart, while “The Voice” continues to dominate linear TV
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TV
Available to WrapPRO members
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Netflix’s ‘Reptile’ Shreds the Streaming Competition for 3rd Consecutive Week | Charts
‘Fall of the House of Usher’ failed to take the top spot in its debut week, but Mike Flanagan’s horror series is a hit with Gen Z
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Data & Analysis
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‘The Voice’ Dominates Reality-Packed Fall TV Lineup | Charts
On streaming, Netflix’s “Reptile” slithers ahead of Disney’s “Ahsoka” finale
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TV
Available to WrapPRO members
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‘Reptile’ Slithers Into Top Streaming Spot With Big Debut Weekend | Charts
The Netflix original tops Samba TV’s most-watched streaming charts for the week of Sept. 25 to Oct. 1
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Pixar and ‘Star Wars’ Give Disney+ a Double Streaming Win | Charts
“Elemental” and “Ahsoka” land and No. 1 and No. 2, respectively, on the top 10 rankings
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TV
Available to WrapPRO members
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CBS’ ‘Yellowstone’ Strategy Is a Big Win for Broadcast TV | Charts
Netflix’s “Virgin River” holds the top spot for streaming programs
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TV
Available to WrapPRO members
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‘Virgin River’ Tops a Strike-Lightened Schedule | Charts
The returning Netflix drama had fewer new shows to contend with
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TV
Available to WrapPRO members