Hollywood Marketing Leaders Say Female Underrepresentation Remains an Issue: ‘It’s Important We Carve Out a Space’

Power Women Summit: Executives from Spotify, AMC Networks and WhatsApp explain how they keep and promote women in senior roles

The Wrap's Power Women Summit
(L-R) Donna Lamar, Kim Granito, Vivian Odior, Lara Richardson and Sara Wilson at The Wrap's Power Women Summit, Maybourne Hotel, Beverly Hills, California on Dec 5, 2023.

Back in October, McKinsey released a “Women in the Workplace” study that said women are still significantly underrepresented in senior leadership, especially at the manager and director levels. At the “Campaigns to C-Suite: Women in Marketing Leadership” panel, as part of the Power Women Summit 2023, moderator Sara Wilson asked the panelists about the McKinsey report and how they are addressing it as leaders themselves.

“We have quite a few women at Spotify and I make it a point to make sure that we keep women at Spotify whenever we have headcount,” Donna Lamar, Global Brand Executive Creative Director, said. “I mean, I just do, and particularly at a GCD/CD level, I think we need more women and more representation.

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