Walmart became the latest major company Friday to say it will no longer pay for advertisements on the Elon Musk social media platform known as X.
The big-box retailer joined other major brands including Apple, Disney and Warner Bros. Discovery to suspend their ads on the platform formerly known as Twitter earlier this month after a report from liberal watchdog group Media Matters said ads had appeared next to antisemitic posts.
Musk later sued Media Matters and told the advertisers to “Go f–k yourself” in an onstage interview at the New York Times DealBook conference.
“We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokesperson said in a statement to Reuters.
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