Google’s Gemini Marketing Trick

Google really didn’t have to exaggerate. When the company introduced Gemini this week — its stunning new AI model that beat OpenAI on multiple benchmarks and understands both text and images — it delivered a product that lived up to months of hype. Yet, as the company showed it to the world, it embellished.

In a viral video demonstrating Gemini’s capabilities, Google took significant artistic license. It showed a user speaking with Gemini, but it was actually representing a text conversation. It showed a moving video, but was feeding Gemini still images. It showed fast responses, but sped those up. It showed tight model outputs, but shortened them “for brevity.”