Sports Illustrated Publisher Arena Group Fires CEO Ross Levinsohn After AI Missteps

The sports website created fake author profiles that appeared to be generated by artificial intelligence

Ross Levinsohn at the 2023 Sports Illustrated Sportsperson Of The Year Award and The Prime Video World Premiere Of "Coach Prime" Season Two at CU Events Center (Getty Images)

The publisher of Sport Illustrated and The Street, Arena Group, fired CEO Ross Levinsohn after ongoing fallout over its use of artificial intelligence on the site.

“Today, the board of directors of The Arena Group Holdings, Inc. (NYSE American: AREN) met and took actions to improve the operational efficiency and revenue of the company,” a statement from the publisher read. “The board terminated the employment of CEO Ross Levinsohn, and named Manoj Bhargava as interim Chief Executive Officer, both effective today.”

In a statement posted to LinkedIn on Monday, Levinsohn wrote, “After 4 1/2 years, today is my last day at The Arena Group.”

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