Christofer Hamilton is an industry insights manager at Parrot Analytics, a WrapPRO partner. For more from Parrot Analytics, visit their website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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Who’s Winning the Holiday Streaming Wars? | Charts
Data shows Max and Netflix’s grasp on the holiday slipping, while Hulu, Prime Video and Disney+ are on the rise
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Available to WrapPRO members
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With Half the Content, Max Is Keeping Pace with Netflix’s Demand | Charts
Netflix leads overall total demand for on-platform movies, while Disney+ takes the top spot for average demand per film
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Available to WrapPRO members
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Netflix’s 2023 Streaming Slowdown Sparks Rising Demand | Charts
The streaming service topped its previous high mark for new series thanks to the Hollywood strikes
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Available to WrapPRO members
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Disney’s Aggressive Price Hikes Shake Up the Streaming Landscape | Chart
From Netflix to Hulu to Max, here’s whose prices are meeting —and exceeding — their demand
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Netflix’s ‘One Piece’ Tops ‘Ahsoka’ as Most In-Demand Series Premiere of Q3 | Chart
Spinoffs and sequel series dominate the Top 10, with Taylor Sheridan’s “Special Ops: Lioness” emerging as the sole outlier
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Available to WrapPRO members
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Where Should Taylor Swift’s ‘Eras Tour’ Movie Stream? | Charts
Swift’s box office juggernaut has a grip on female and Gen-Z audiences. There’s a natural streaming fit for that demographic
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Movies
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Peacock Is Positioned for Streaming Success, but Can NBC Help it Take Flight? | Charts
Opportunity abounds at the streamer, but it still lags behind other platforms for total demand
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TV
Available to WrapPRO members
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‘Our Flag Means Death’ Has Become a Flagship Original Series for Max | Charts
Season 1 had slow-burn success, but Season 2’s demand is already out-pacing some HBO staples
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Why Halloween Season Could Be a Chance for Streaming Platforms to Lure Netflix Subscribers | Charts
Demand for horror movies arrived earlier and with more intensity in 2023 than the two prior years
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Travis Kelce Rockets to Most In-Demand Sports Figure After Taylor Swift Sparks Fly | Charts
The Chiefs tight end is the sixth most in-demand talent across all professions with US audiences
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TV
Available to WrapPRO members
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Thrawn’s Debut on ‘Ahsoka’ Lifts the Show’s Demand to ‘Mandalorian’ Levels | Chart
Disney+’s newest “Star Wars” series spikes with the character’s live-action appearance
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TV
Available to WrapPRO members
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How the Streamers Stack Up in the Battle for Sci-Fi and Fantasy Fans | Charts
With a broad appeal across audiences, the two categories are an effective way to attract new subscribers
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TV
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Tubi Has Been Ramping Up Its Catalog – and It’s Reaping the Rewards | Charts
Demand for The Roku Channel’s movie and TV shows is the second-highest among the major FAST channels
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TV
Available to WrapPRO members
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Are We Officially Past Peak Streaming? | Chart
The fourth quarter of 2022 may have been the high point for the number of new streaming originals released
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TV
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Netflix Wants to Woo Sports Fans Without Paying for Rights – and It Seems to Be Working | Charts
Big-league deals come with big bills, but documentaries can cheaply capture the buzz around star athlete
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TV
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