‘Sunday Night Football’ Scores 27 Million Viewers With a Taylor Swift Assist

The Kansas City Chiefs game against the New York Jets becomes the most-watched Sunday show since Super Bowl LVII

Taylor Swift cheers prior to the game between the Kansas City Chiefs and the New York Jets at MetLife Stadium on October 01, 2023 in East Rutherford, New Jersey. (Elsa/Getty Images)

Jose Alejandro Bastidas

October 2, 2023 @ 4:54 PM

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Taylor Swift’s attendance of Sunday’s Kansas City Chiefs-New York Jets game helped NBC’s “Sunday Night Football” score a huge ratings win, averaging 27 million viewers across all platforms, according to live-plus-same-day data from Nielsen and Adobe Analytics. The program became the most-watched Sunday since Super Bowl LVII on Fox in February.

As NFL fans and Swifties tuned in to watch the singer cheer in the crowd alongside Blake Lively and Ryan Reynolds, the program saw an approximate viewership increase of two million female viewers.

One response to “‘Sunday Night Football’ Scores 27 Million Viewers With a Taylor Swift Assist”

Daniel Quintanilla

October 2, 2023

It’s official, GEN Z, who showed the lowest increase in woman (apparently stuck between battered finances and OLIVIA RODRIGO – not that OR’s bad) have now been deemed uncool, millennials and older are still killing them, and later GEN Z with all ALPHAS have proven to be much cooler than their older GEN Z counterparts, and why millennial fashion has come back (millennials children are late GEN Z & all ALPHAS). Plus, late GEN Z & ALPHAS had the super-highest increase in SNF ratings, also proving that TAYLOR SWIFT reaches the next generation and youngsters far better than any other artist or celebrity.

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